Social media can be a tricky business. On one hand, it is a great thing: you are sharing your wisdom with your audience, absorb other people’s wisdom, engaging in conversation with people inside and outside you industry, getting involved in your community and much more. On the other hand, as a marketer you know that the investment should be justified. You need to show results for the time and effort you invest. In order to get satisfying results – you need to get your audience to become your customers. You need to convince them to consume the product or service you sell. But how will you know that what you are doing is effective? And more important, how will you justify this expense in time and effort? You need to keep score.
Keeping score means keep on top of your statistics. In the more traditional ways of marketing such as newsletter campaigns and pay per click Google style, you have a good built in tool to do your statistics for you. You get a nice, clean, graphic, and easy to understand report that you can just integrate into your excel report, or your presentation to the management and show them how the marketing budget is being wisely spent. But that works nicely for these traditional ways of marketing. What about twitter?
The fact of the matter is that trying to keep your own statistics sucks and right down to impossible when you don’t have the right tool to do it (that is why you should always make sure that every marketing tool you buy can produce statistics and reports to make your life easier). When it comes to twitter, I was at lost until I was tipped off about Twitalyzer.com. This website will show you the important information about your twitter activity, and help you to show your management how twitter integrates into your marketing strategy.
Tags: audience, google, keeping score, marketing, marketing budget, newsletter campaigns, score, Statistically, tool, tricky business
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