June 28th, 2010
Social media can be a tricky business. On one hand, it is a great thing: you are sharing your wisdom with your audience, absorb other people’s wisdom, engaging in conversation with people inside and outside you industry, getting involved in your community and much more. On the other hand, as a marketer you know that the investment should be justified. You need to show results for the time and effort you invest. In order to get satisfying results – you need to get your audience to become your customers. You need to convince them to consume the product or service you sell. But how will you know that what you are doing is effective? And more important, how will you justify this expense in time and effort? You need to keep score.
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Tags: audience, google, keeping score, marketing, marketing budget, newsletter campaigns, score, Statistically, tool, tricky business
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June 18th, 2010
So your company has decided to have an event. The dates are set and you are in charge, among thousands other tasks, of sending invitations by email to your company’s relevant mailing list. You send all those email, inviting all those people and one by one, the RSVPs (or polite declines) are starting to come in.
But, as the set date fast approaches, as you compare the amount of responses you get to the amount of the invitations you sent, you find out that you have about 80% response rate. What happened to the rest of them? Did they even get your invitation? Did it bounce? Was it referred to their ‘junk’ folder to be lost among the junk mail to be deleted without being read?
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Tags: date, junk mail, list, mailing, new comers, relevant mailing, rsvp system, RSVPs, wizard
Posted in Event planing | No Comments »
June 7th, 2010
Alongside keeping in touch with family and friends, social networking websites have become essential part in a business marketing strategy. Social networking websites such as facebook and LinkedIn provide the perfect place to interact with potential customers as well as to check out what people are saying about your business. Using these websites wisely can help you generate new leads and transform potential customers into actual customers.
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Tags: business, business marketing, facebook, jump, loss of interest, marketing, marketing strategy, networking, networking guidelines, new leads, strategy, target audience
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May 31st, 2010
Presenting yourself on facebook
There are 3 options to represent yourself on facebook. Which one is the most suitable for you?
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Tags: changing your name, content, facebook, facebook fan page, fan, Group, number, page purpose, profile group, request confirmation, SEO, Social Media
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May 24th, 2010
When you attend a conference or an event, it is important to write down your impressions of it. There are many uses for these notes, for example:
- Was going to the event worth it at all? should you go again next year or should you pass since it was a big fat waist of you time
- Any good advice you should explore?
- What can you learn and implemented when you plan your event?
And if you think about it – much, much more
To make sure I`m not missing anything or to write anything important down, I have a form that helps me focus on the main issues important to me when going to a conference or an event. I am sharing it with you and inviting you to tweak it and customize it to your needs. Here it is:
Event-Evaluation-Form
Tags: customize, evaluation, evaluation form, Event, Form, gallery, good advice, impressions, time, tool
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May 11th, 2010
ProMarketing
One of the most important aspects of planning an event is planning the layout of the room. They way the participants are sited and situated in the room and in reference to the speaker, influence the nature of the event and the participation and cooperation of the people in the room.
Below are some room layouts that are suitable for different events:
Tags: Event planing
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May 3rd, 2010
Planning an event can be a stressful task. Here are 10 tips that will help you get through it.
Define the Scope of your activity
Start the planning process by defining the scope of your activity. Determining in advance what you would like your participants to gain from the activity planned will help you to focus and construct your event.
Overall Goals and Objectives
Is an event the best way to achieve these goals you set? (Versus any other activity that meats your goals and objectives)? Think this point through. An event might not always be the way to go.
Tags: Event planing
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April 26th, 2010
Hi all,
Email marketing is communicating a message (usually commercial) to a large audience, using emails. You can say that the email marketing is the evolution of the traditional advertizing mail, sent by post.
In today’s post I would like to offer some help with your email marketing. Here are some tips that I picked up here and there and checked myself.
When creating an email for a marketing campaign you should consider the following questions:
- What do I want to get from the campaign?
- Who is my audience?
- What is my message?
- How do I convey my message?
- What`s in it for them?
Answering these questions will help you focus on creating a campaign that both you and your recipients benefit from.
Here are some useful tips to help you with your email marketing campaign:
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